Any business owner can (or at least should) tell you that a solid marketing strategy is an absolutely crucial part of any successful business. But the problem is, it’s hard to know which strategies will work in any given circumstance.
That’s why marketing books are so useful. They can open your eyes to whole new worlds of theories, perspectives, and stories. They can help you build an arsenal of knowledge that’s diverse, comprehensive, and actionable. They can fill the gaps you don’t even know you have.
So which are the best marketing books to start with?
They Ask, You Answer - Marcus Sheridan
They Ask, You Answer all grew out of Marcus's attempt to save his pool company during the depths of the Great Recession. Today, River Pools' website is the most trafficked pool website in the world.
No matter your niche, no matter your industry, They Ask, You Answer will help make it so:
Visitors love your brand when they come to your site.
They will want to engage with you.
Potential customers will feel like they know you.
They Ask, You Answer was built on a set of principles, not a series of tactics. It's not about Facebook or LinkedIn or TikTok. It's really not even
about Google. The reason for this, says Marcus, is because platforms come and go. They're finite.
Building a Story Brand - Donald Miller
StoryBrand was written as a guide for people who want to add clarity to their marketing messages so they can build strong brands with passionate customer relationships.
This book is not just about the words you use to describe your business, it’s about the steps to clarify and strengthen your brand. Miller suggests, "If you are looking for a quick fix, this book won’t help you. Brand clarity is the result of work, not magic."
We regularly recommend this book to our clients. It truly is a must-read for businesses of all sizes, this book can always teach you the simpler way to effectively communicate who you are, what you do, and the unique value you bring to the people you serve.
Exactly What To Say - Phil M. Jones
Exactly What to Say is packed full of real-world solutions that will lead you to achieve the outcomes you desire in life and business.
Jones presents 22 magic words that readers can use to impact their daily conversations. These words include phrases such as...
"If I can, will you?”
“What would need to happen for…?”
“How did that make you feel?”, and
“Just imagine…”.
By using these magic words, readers can connect with the subconscious mind of others and influence their decision-making processes.
The 1-page Marketing Plan - Allan Dibb
The 1-Page Marketing Plan offers a hands-on guide to creating a simple, single-page marketing strategy that will help you find prospects, generate leads, keep them engaged, and close sales, all from scratch.
This book simplifies everything into a formula that is easy to follow and implement.
Using the Double Pareto principle, Dib believes that his practical, simple-to-use plan will require 4% of the marketing effort to generate 60% of your business results.
Buyology — Martin Lindstrom
What motivates customers to buy? This is a pivotal question for successful marketing. As a business owner, you’ll never make a sale if you don’t know why anyone would buy your products or services.
This book is based on Martin Lindstrom’s neuro-marketing study, diving into concepts like religion, superstition, rituals, and the senses, and how these elements influence people’s buying habits.
How much do we know about why we buy?
What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle?
Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In Buyology, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. Reading is an important part of being a marketer: Books not only provide information and education, but they can also be a valuable source of inspiration for our marketing campaigns and the way we approach the audience.
We have so many more books to recommend so we are going to regularly update this list with our team's favourite reads! Whether you have 5 minutes, 1 hour or a whole morning, reading every day will make a world of difference to your mindset and knowledge.
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