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How should my marketing budget change with AI?

Writer's picture: Anais Turedi-PhillipsAnais Turedi-Phillips

Updated: Jan 27

If you don’t know how much AI is evolving, you’re living under a rock. 


There’s no denying that AI is transforming the way we work. If this shift feels unsettling, you’re not alone, many professionals are concerned that AI could replace their jobs in the near future.


However, like any major change, the best way to address these fears is through knowledge and adaptation.



Our top tip: set aside just half an hour each week to explore AI, experiment with its capabilities, and brainstorm creative ways it can enhance your work. Research shows that businesses adopting AI improve productivity by up to 40%*. Investing a small amount of time now could save you hours in the future and significantly boost efficiency.


How much you invest in AI will depend on your marketing budget, but it's important to remember that this is an investment.


There’s No Doubt - AI Belongs in Your Business


Incorporating AI into your business isn’t just about staying ahead of the curve; it’s about making smarter decisions, saving time, and optimising resources. Whether it’s automating repetitive tasks, analysing data for deeper insights, or personalising marketing efforts, AI can help you achieve more with less.


The best part? AI is accessible to businesses of all sizes. There’s no need to be intimidated by complex systems. With the right tools and mindset, integrating AI into your business strategy can be simpler than you think, leading to long-term benefits and a competitive edge in the market.


ChatGPT is free and ready to assist you in countless ways, making it an invaluable resource for your needs!


Leading names like ChatGPT, Storybrand.ai, and Zapier dominate the landscape, but they're joined by thousands of others, each claiming to revolutionise the game. 


The big question everyone is asking - will AI replace people?


The answer to this question is, realistically, yes, certain roles will eventually be replaced as AI becomes more advanced and capable. However, technically, no, because humans bring creativity, emotional intelligence, and critical thinking qualities that AI cannot replicate in the same way.


AI is more of a tool to enhance human capabilities rather than replace them entirely. While it can automate repetitive tasks and increase efficiency, humans will always be needed for strategic decision-making, innovation, and building relationships. Instead of thinking of AI as a replacement, it’s better to view it as a partner that allows people to focus on what they do best being human.


For example, if you're a small business without a dedicated marketer, AI can serve as a valuable tool to help bridge that gap until you're ready to bring someone on board.


AI quote from Anita Nielsen
AI quote from Anita Nielsen

While understanding the importance of AI is crucial, knowing how to use it effectively is equally vital.


Here are three examples of how you can make the most of a platform like ChatGPT.


Remember, the more context and detail you provide, the better your results will be.

  • What’s your tone of voice?

  • Who are you targeting?

  • Are there specific words or phrases you want to avoid?

  • Which platform is the content intended for?


These are the key elements to think about when using tools like ChatGPT to craft content that truly resonates.


Example 1:


I've got a new Youtube video going live today, the title is '5 things to remember for the rest of 2024'. Can you give me 5 click baity titles that make this title sound better? Here is an example of a click baity title we have used before ‘Social Media is NOT the answer’


Example 2:


Here is a sales email I have written [insert the email]. Come up with 10 subject lines that are counterintuitive and will achieve a successful click through rate. 


Example 3:


Can you provide 5 unexpected, slightly controversial LinkedIn post hooks for a marketing agency director like myself who helps business owners with their marketing strategies? I want them to be relevant to the industry but catch people off guard and spark engagement. Our clients are in X industry to give you an idea of our target audience.


AI is here to stay and can bring big benefits to your business. Embrace it, experiment with it, and find creative ways to integrate it into your marketing efforts. With the right balance, AI can be a powerful ally without compromising the personal touch that makes your business unique.



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