Figuring out how to build an email list from scratch may seem daunting, especially if you’re planning to do it fast and efficiently. However, it’s definitely worth putting in the work early on since your email list is going to be one of your most important investments.
Email marketing allows you to stay in touch and communicate with your current customers, but also reach new customers. 99% of consumers check their email every day and it is by far the preferred way to receive updates from companies. As marketers, we can't ignore these statistics. Every company, whether you are a small business or large enterprise, you should be utilising email marketing as part of your digital marketing strategy.
In this guide, we'll explore five proven tactics to help you build a robust email list that resonates with your audience.
First of all…
Why is Email Marketing important for your business?
There are many reasons why email marketing is important for your business. Not only is it affordable and effective, but it's also a great way to connect with your customers and drive traffic for your business.
There are various types of marketing emails, such as promotional emails and informational emails, a mixture of both is usually a great email marketing strategy that works for your many businesses. But make sure you do A/B testing to see what is working best for your audience.
Where to start building your email list?
Add a pop-up offer to your homepage
Naturally, people won’t provide you with their email addresses for nothing. So, creating a simple email signup form saying “Sign up to our email list to receive our latest great content” will probably see low conversion rates.
One of the best ways to capture someone’s email is to create a lead magnet that entices them to sign up. Here’s some ideas -
🚀A free eBook
🚀A PDF version of a blog post or case study
🚀A cheat sheet
🚀A webinar registration
All of these offers give the visitor an incentive to sign up using their email address. Depending on your target audience and their needs, you can create lead magnets that will work best.
Put an opt-in form in your site’s navigation or footer
One key to capturing new subscribers for your email list is giving visitors ample chances. That’s why in addition to a homepage or product page pop-up form, you should also consider adding an email signup form across every page on your website.
Most website platforms enable you to place opt-in forms in locations where shoppers look for additional information about your business, including the margins, navigation bar, and footer. Because these forms are often subtle and located below the fold, your conversion rate will likely be low overall. However, the contribution they make to building your list can add up over time.
To boost your conversion rate, make sure you’re adding a strong CTA about the value of signing up, whether it’s an offer, exclusive content, or regular news and updates.
Five proven tactics to keep your email list engaged…
Create Catchy Headlines
Catchy headlines are crucial in capturing attention and enticing readers to engage with your content. Here are several reasons why using catchy headlines is important, along with examples -
🚀Grab attention by saying - "Before You Spend Another Pound, Read This 👉🏻"
🚀Increase click through rates by saying - "The Ultimate Guide to Mastering Social Media: Get Results in Days, Not Months"
🚀Communicate Value Proposition by saying - “5 Marketing Books That Will Help You Dominate Your Industry”
🚀Spark Curiosity by saying - "Unveiling the Secrets Behind the World's Most Successful Startups"
🚀Evoke Emotion by saying - "From Struggle to Success: The Journey of a Small Business Owner Who Defied All Odds"
🚀Enhance Brand Image by saying - "Your Passport to Success: Insider Tips from Industry Leaders"
🚀Encourage Action by saying - "Limited Time Offer: Get 50% Off Your First Purchase Today!"
Segmentation for Personalisation
Business can be personal: 59% of best-in-class marketers rank personalisation as a top engagement tool.
Segmenting your email list allows for tailored content delivery which will ultimately increase your engagement. Categorise your subscribers based on demographics and behaviours. Personalised emails based on these segments will result in higher open rates and click-throughs.
Email list segmentation will enable you to define your customer personas and create content guaranteed to convert them into paying customers.
Engaging Content and Consistent Schedule
Deliver valuable and relevant content to your subscribers consistently. Develop a content strategy that aligns with your audience's interests. Whether it's newsletters, industry updates, or exclusive insights, maintain a regular schedule to keep subscribers engaged.
Email audiences love consistency: 51% of consumers like weekly emails. Human beings are creatures of habit, we like knowing things, like where our next meal is coming from and where we'll sleep at night. The same is true for emails we receive in our inboxes.
People warm up to emails they anticipate. In other words, your open rate will go up, and your unsubscribe rate will stay low when your audience has opted in to receive your content and looks forward to receiving it.
Encourage Sharing and Referrals
Leverage the power of word-of-mouth by encouraging subscribers to share your emails. Implement referral programs or include social sharing buttons in your emails to expand your reach organically.
Here's our email footer as an example -
Building an engaged email list requires a strategic approach combining enticing offers, optimised forms, segmentation, engaging content, and referral incentives. Implementing these tactics tailored to your business goals can significantly amplify your email marketing effectiveness.
Here at Hello Social Avenue, we specialise in helping SMEs, startups, and directors enhance their digital marketing strategies. Contact us today to discover how we can help you elevate your email marketing game!
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