Video Production Costs in 2025: What Should You Really Be Paying?
- Mia Russell
- 5 days ago
- 3 min read
Thinking about investing in video content but unsure what it should actually cost? You’re not alone. For many small businesses, video feels like a black hole — either too expensive or too risky.
At Hello Social, we work with local brands and business owners who want professional-looking video without the agency price tag. This blog gives you a straight-up look at what you should really be paying in 2025, and how to avoid overpaying (or under-investing) in your brand’s most powerful asset.
Not All Video Is Created Equal
First, let’s clear this up: "video production" is a broad term. There’s a massive difference between a TikTok filmed on your phone and a five-camera brand film shot with drones and dolly tracks. But most small businesses don’t need a cinematic masterpiece — they need clear, human, effective content that connects with real people.
For most of our clients, we’re producing video for:
Social media visibility
Website credibility
Client education
Personal brand building
So what should you budget for that? Let’s break it down.
What Small Businesses Should Expect to Pay in 2025 (UK)
Here’s a realistic range of pricing based on the types of videos we create for our clients:
Simple LinkedIn/Instagram video (60–90 seconds): £250–£500
Client testimonial video: £350–£600
Mini video series (3–5 short videos): £1,200–£1,800
Brand story or hero video: £2,000–£3,500+
These prices typically include strategy, filming, editing, light graphics, and revisions. If you’re seeing quotes well above this, you’re likely paying for extras you don’t need. And if it’s drastically cheaper? You may be looking at poor lighting, scratchy audio, or clunky editing that hurts your brand instead of helping it.
What Influences the Price?
There are five key things that affect video production costs:
Pre-production: Scripting, planning, and shot lists — the more prep, the smoother the shoot.
Shoot time: Half-day shoots are more affordable than full-day, especially if you’re batching content.
Editing complexity: Basic cuts and subtitles cost less than custom animations or branded transitions.
Location: Filming in your office is cheaper than hiring a studio or multiple sites.
Revisions: Most quotes include one or two rounds. More than that can start racking up extra fees.
At Hello Social, we keep the whole process lean and simple. No over-engineering. No Hollywood fluff.
Be Careful With Super-Cheap Quotes
We get it — every pound counts when you’re growing a business. But here’s the truth: cheap video can cost you more in the long run.
We’ve seen videos that:
Look DIY (in the worst way)
Have poor lighting or distorted sound
Don’t reflect the brand tone or message
Miss the mark completely in messaging or length
Your video represents your business. It’s often the first impression. If it doesn’t feel polished and trustworthy, it’s going to work against you.
How to Maximise Your Video Production Budget
The smartest businesses we work with aren’t spending more — they’re planning better.
Here’s how to stretch your content and budget further:
Batch shoot multiple videos in one session (we plan this with our clients)
Repurpose one shoot into Instagram Reels, LinkedIn posts, Stories, and web content
Focus on evergreen content that you can use for months
Use subtitles and proper formatting so your video works on mobile and in silent mode
It’s not about doing more. It’s about making each video work harder.
Our Approach at Hello Social
We design video packages for growing businesses — especially those who want content that builds trust without breaking the bank. Our clients are people who want to show up online but don’t have time to learn Final Cut Pro or spend 10 hours editing a 30-second clip.
We help you script, shoot, and post with confidence. You don’t need to be an influencer. You just need to show up.
Our Video Packages Start at £500 (+VAT)
We’ll sit down with you, map out a content plan, and help you shoot multiple high-quality videos in a single day. From there, we handle all the editing and make sure the final content fits your brand and your goals.
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