Case Study:
Scaling Results with ActionCOACH West Dorset
Problem
ActionCOACH West Dorset was preparing to host a local business event aimed at helping entrepreneurs scale their operations. Despite having a strong event plan, they needed one thing: qualified leads. Their internal marketing efforts weren’t generating enough traction, and with the event date approaching, the pressure was on to fill the room with business owners who were serious about growth.
“If your business depends too much on you, this is your sign to change that.”
— ActionCOACH Campaign Message
Solution
We launched a Facebook Lead Generation Ads campaign using Meta’s native lead forms to reduce friction and maximise conversions. The ad creative featured a high-trust image from a real event, with a bold hook tailored to business owners stuck in the day-to-day.
Key campaign elements:
-
Clear value proposition: “Exit with Profit Guaranteed”
-
Targeted local business owners within Dorset
-
Used Meta’s lead form to avoid sending traffic off-platform
-
Daily budget optimised for quality over quantity
Success
Within just a few days:
✅ 10 qualified leads generated
✅ £274 total ad spend
✅ 1 high-value client closed — worth £30,000 in revenue
The campaign didn’t just pay for itself — it produced an immediate 10,850% return on ad spend (ROAS) from a single conversion.
What This Shows
When you combine a clear message, relevant creative, and frictionless user experience — Facebook Ads can unlock serious ROI, even for local, event-based marketing.
