How Much Does Social Media Management Cost in the UK? A 2026 Price Guide for Business Owners
- Mia Russell
- 6 days ago
- 2 min read
Updated: 5 days ago
If you’re heading into 2026 wondering how much you should be paying for social media management, you’re not alone.
It’s one of the most common questions we’re asked at Hello Social Avenue, and for good reason.
Pricing in the UK social media industry still varies wildly, and the rise of AI, video content, and performance-led marketing has only widened the gap.
So let’s cut through the noise.
No fluff. No vague “it depends” answers. Just real ranges, real options, and what actually impacts the price in 2026.
What Affects the Cost of Social Media Management in 2026?
Social media pricing isn’t random, it’s driven by scope, expertise, and outcomes.
Here’s what really moves the needle:
Number of platforms (LinkedIn only vs LinkedIn + Instagram + Facebook, etc.)
Content volume (Weekly posts, daily posting, or campaign-led bursts)
Content type (Static graphics vs short-form video vs founder-led content)
Strategy & reporting (Posting for presence vs planning, testing, and optimisation)
Level of support Done-for-you, done-with-you, or training-led
Use of video & AI (AI speeds things up, but still needs human direction)
Average Social Media Management Costs in the UK (2026)
Based on what we’re seeing across small to mid-sized UK businesses, here’s a realistic breakdown.
Monthly Retainers:
Entry Level £250–£500/month — Light support, 1-2 platforms, basic posts.
Mid-Tier £600–£1,200/month — Multi-platform, custom graphics, light strategy.
Premium £1,500–£3,000+/month — Full strategy, video, weekly posts, reporting.
Project-Based Packages:
Social media audit & strategy: £450–£950 one-time
60-day content plan: £600–£1,000
Video content package (3-5 clips): £750–£1,800
Common Red Flags to Watch Out For
If someone offers “full social media management” for £200/month, ask questions.
Because usually that means:
Recycled Canva templates
Zero strategic thinking
No understanding of your audience
No measurable results
In 2026, social media isn’t about posting, it’s about positioning.
You get what you pay for.
What We Charge at Hello Social Avenue (Full Transparency)
We believe clarity builds trust.
Our services are designed around what actually works for small and growing businesses, not bloated agency retainers.
What to Ask Before You Hire a Social Media Partner
Before you sign anything, ask:
Do I own the content you create?
Who is actually writing and editing the posts?
What does onboarding look like?
Do you specialise in my type of business?
How will success be measured?
What happens if something isn’t working?
You’re not buying posts. You’re buying clarity, consistency, and expertise.
The Bottom Line for 2026
Good social media isn’t cheap. Cheap social media still isn’t good.
In 2026, the businesses that win on social aren’t posting more, they’re posting with purpose, backed by strategy, video, and real insight.
If you want social media that actually supports growth, invest in a partner who understands your goals and can prove what works.
