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Marketing Round-up
Check out our latest resources and guides to make your marketing successful


Marketing Agency vs Marketing Manager: Which Is Right for Your Business?
Trying to decide between hiring a marketing manager or working with an agency? Here's an honest comparison to help you make the right decision for your business.

David Coslett
Jul 34 min read


How Many Leads Does a Small Business Need Each Month?
Learn how to calculate how many leads your business actually needs based on revenue targets, average client value and conversion rates.

David Coslett
Jun 304 min read


Why Most Marketing Plans Fail (And How to Avoid the Same Mistakes)
Most marketing plans don't fail because of effort. They fail because of poor structure, unclear goals and inconsistent execution. Here's how to avoid the most common mistakes.

David Coslett
Jun 244 min read


What Is The Marketing Mix? A Simple Business Growth Framework for Small Businesses
Most businesses don't fail because they aren't marketing. They fail because they're doing the right things in the wrong order. They're running ads before they've clarified their message. Posting on social media before they know who they're trying to reach. Building websites before they understand how customers buy. Investing in lead generation before they have a process for converting leads into customers. Then wondering why the results never match the effort. Over the years,

David Coslett
Jun 176 min read


Why Consistency Beats Viral Marketing Every Time
Why consistent marketing beats viral posts. Learn how regular content builds trust, visibility and long-term growth for your business.

David Coslett
Mar 262 min read


Why Learning Marketing Might Be the Best Investment You Make in Your Business
When you understand the fundamentals of marketing, you stop relying on guesswork, trends or random tactics.

Mia Russell
Mar 53 min read


Best Places to Learn Social Media Marketing in the UK.
You don’t need another theory-heavy course. Here’s where UK business owners can learn social media marketing that actually works.

Mia Russell
Feb 243 min read


How to Create Authentic Brand Communities Using Social Media in the UK
Community isn’t about followers, it’s about connection. Here’s how UK brands are building trust-led communities that actually drive growth.

Abbie Coslett
Feb 101 min read


Best Content Marketing Strategies for Small Businesses in the UK
Content marketing doesn’t fail because small businesses aren’t posting enough — it fails because they’re posting the wrong things. Here’s what actually works in the UK right now.

David Coslett
Feb 32 min read


How to Train AI (ChatGPT) to Understand Your Business, and Generate Leads
How to Train ChatGPT to Understand Your Business (And Get Leads)

David Coslett
Jan 203 min read


How Much Does Social Media Management Cost in the UK? A 2026 Price Guide for Business Owners
Confused by social media pricing? This 2026 UK guide explains real costs, red flags, and what businesses should expect to pay for results.

Mia Russell
Jan 62 min read


The Best Performing Types of Content for Small Businesses in 2025
Best Content Types for Small Businesses in 2025.

Mia Russell
Dec 12, 20253 min read


Will AI Replace Marketers? (Here’s the Honest Answer)
AI isn’t the threat. It’s the tool. The marketers who win won’t be the ones ignoring it; they’ll be the ones using it to work smarter and move faster.

Mia Russell
Oct 28, 20252 min read


How Much Should a Growing Business Spend on Paid Ads vs. Organic Social?
How do you decide what to invest in, and when, when it comes to paid ads vs. organic social?

David Coslett
Oct 9, 20252 min read


The Biggest Mistakes Derbyshire Businesses Make with Social Media (And How to Fix Them)
Many Derbyshire businesses struggle to get results from social media. The problem is not effort but avoidable mistakes. From posting without strategy to ignoring video and chasing vanity metrics, here are the most common pitfalls, and how to fix them for better results.

Mia Russell
Sep 24, 20252 min read


The Best LinkedIn Hook Lines for Grabbing B2B Attention
On LinkedIn, the first two lines make or break your post. Great LinkedIn hook lines grab attention, stop the scroll, and spark conversations. In this blog, we share proven styles and real examples you can use to engage decision-makers and boost your B2B presence.

Mia Russell
Sep 12, 20253 min read


The Top 5 Mistakes Companies Make When Hiring a Social Media Agency
Hiring a social media agency can be a game-changer, or a costly disappointment. Discover the five most common mistakes businesses make and how to avoid them so your agency becomes a growth partner, not just another expense.

Abbie Coslett
Aug 22, 20252 min read


LinkedIn vs Instagram for B2B in 2025: Which One Actually Delivers Leads?
Here’s how LinkedIn and Instagram compare for generating leads — and how to pick the right one for you.

Abbie Coslett
Jul 12, 20252 min read


5 Reasons Social Media Agencies Let Small Businesses Down
Five reasons social media agencies often miss the mark with small businesses — and how to avoid them.

David Coslett
Jul 5, 20252 min read


How Much Does Social Media Management Cost in the UK (2025 Price Guide)
If you're a business owner wondering how much you should be paying for social media management in 2025, you're not alone. Here's a quick guide...

David Coslett
Jun 27, 20252 min read
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