The Biggest Mistakes Derbyshire Businesses Make with Social Media (And How to Fix Them)
- Mia Russell
- Sep 24
- 2 min read
Social media should be one of the most powerful tools for local businesses in Derbyshire. It can raise awareness, bring in new customers, and strengthen relationships with your community. Yet many business owners we speak to feel frustrated. They post regularly, spend money on ads, or hire help, but the results just don’t match the effort.
The truth is, most businesses are making the same mistakes. The good news? Once you spot them, they are easy to fix.
Mistake 1: Posting Without a Clear Strategy
Many Derbyshire businesses fall into the trap of posting for the sake of it. Random updates, generic quotes, or endless product photos rarely deliver results.
Fix: Start with a clear goal. Do you want more leads? More local awareness? More website traffic? Once the goal is clear, you can create content that moves people toward it.
Mistake 2: Ignoring Paid Social Media
Relying only on organic reach is tough. Platforms like Facebook and Instagram simply don’t show posts to as many people as they used to.
Fix: Even a small paid budget can make a big difference. Boosting a well-targeted post or running a simple ad campaign will help you reach the right people, not just the small percentage who see your organic updates.
Mistake 3: Chasing Followers Instead of Customers
It is easy to get caught up in vanity metrics. But 1,000 engaged followers in Derbyshire are more valuable than 10,000 random ones from across the world.
Fix: Focus on quality, not just quantity. Tailor your content to your ideal customer and track results in terms of leads, sales, or bookings, not just likes.
Mistake 4: Not Using Video
Video consistently outperforms other formats on social media, yet many businesses avoid it because they think it is too difficult or expensive.
Fix: Start simple. Use your phone to record behind-the-scenes clips, quick tips, or customer stories. Tools like Opus Clip can help repurpose long videos into short ones without hours of editing.
Mistake 5: Treating Social Media in Isolation
Some businesses post on social media but never connect it with their website, email marketing, or sales process. As a result, they miss opportunities to turn attention into actual revenue.
Fix: Think of social media as one part of your critical client flow, the journey from awareness to purchase. Always ask, “What is the next step we want people to take?”
Final Thought
Social media can be frustrating when it feels like guesswork. But when Derbyshire businesses avoid these common mistakes and focus on strategy, quality, video, and integration, the results become far more predictable.
If you are ready to make social media a driver of growth instead of a time-waster, start by fixing one of these mistakes this week. The improvement may surprise you.
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