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How Does Hello Social Avenue’s 6-Month Marketing Framework Work?

  • Writer: Mia Russell
    Mia Russell
  • 12 minutes ago
  • 1 min read

Most small businesses don’t fail at marketing because they’re bad at it.


They fail because:

  • They jump between tactics

  • They chase trends

  • They don’t give anything long enough to work


That’s exactly why we built The Hello Plan, our 6-month marketing framework designed to create focus, consistency, and momentum


Step 1: Where Are You Going?

We define what success looks like six months from now. Not vague goals, clear, measurable outcomes.


Step 2: Who Are You Trying to Reach?

We get specific:

  • Role

  • Industry

  • Pain points

  • Decision-making triggers

Clarity here shapes everything else.


Step 3: Your Message

We define:

  • Your key message

  • Your tone of voice

  • What you want to be known for

This ensures consistency across all platforms.


Step 4: Your Marketing Style

Instead of “doing everything”, we choose up to two core approaches:

  • Digital

  • Relationship-led

  • Direct

  • Brand-based

Focus beats overload.


Step 5: Where Will You Show Up?

We prioritise up to three platforms. No wasted effort. No unnecessary complexity.


Step 6: What Will You Actually Do?

We lock in 2–3 actions you can implement immediately — not a 40-page strategy that gathers dust.


Step 7: Accountability

Because plans only work if someone owns them.


Step 8: The 6-Month Map

Each month has:

  • A focus

  • A message

  • A channel

  • A lead driver

  • A KPI

This turns strategy into action.


👉 Want your own 6-month marketing plan built with you?

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