How Does Hello Social Avenue’s 6-Month Marketing Framework Work?
- Mia Russell

- 12 minutes ago
- 1 min read
Most small businesses don’t fail at marketing because they’re bad at it.
They fail because:
They jump between tactics
They chase trends
They don’t give anything long enough to work
That’s exactly why we built The Hello Plan, our 6-month marketing framework designed to create focus, consistency, and momentum
Step 1: Where Are You Going?
We define what success looks like six months from now. Not vague goals, clear, measurable outcomes.
Step 2: Who Are You Trying to Reach?
We get specific:
Role
Industry
Pain points
Decision-making triggers
Clarity here shapes everything else.
Step 3: Your Message
We define:
Your key message
Your tone of voice
What you want to be known for
This ensures consistency across all platforms.
Step 4: Your Marketing Style
Instead of “doing everything”, we choose up to two core approaches:
Digital
Relationship-led
Direct
Brand-based
Focus beats overload.
Step 5: Where Will You Show Up?
We prioritise up to three platforms. No wasted effort. No unnecessary complexity.
Step 6: What Will You Actually Do?
We lock in 2–3 actions you can implement immediately — not a 40-page strategy that gathers dust.
Step 7: Accountability
Because plans only work if someone owns them.
Step 8: The 6-Month Map
Each month has:
A focus
A message
A channel
A lead driver
A KPI
This turns strategy into action.
👉 Want your own 6-month marketing plan built with you?
Book a marketing step-up call here.


