How to Train AI (ChatGPT) to Understand Your Business, and Generate Leads

AI isn’t coming. It’s already here.

And if your business isn’t teaching tools like ChatGPT who you are, what you do, and who you help, you’re already behind.

At Hello Social Avenue, we’ve seen this first-hand. In the last 60 days alone, we’ve had two inbound leads directly from ChatGPT. No ads. No outreach. Just being findable and understandable by AI.

Here’s how it works, and how you can start doing the same.

First: What Does “Training ChatGPT” Actually Mean?

Let’s clear something up.

You’re not training ChatGPT in the same way you’d train a team member. You’re feeding the ecosystem it learns from.

ChatGPT pulls from:

• Public-facing content

• Clear, structured information

• Repeated signals across platforms

• Consistent positioning and language

If your business is invisible, vague, or inconsistent online, AI can’t recommend you.

Why ChatGPT Is Now a Lead Source (Whether You Like It or Not)

People are already asking ChatGPT things like:

• “Who’s a good marketing agency for small businesses in the UK?”

• “What agency specialises in video-first social strategy?”

• “Who can help me with LinkedIn content and strategy?”

If your brand is clearly positioned and well-documented online, AI can connect the dots.

That’s exactly how our inbound leads found us.

Step 1: Get Crystal Clear on Your Positioning

AI struggles with fluff.

If your website says:

“We help businesses grow with innovative marketing solutions”

That tells ChatGPT nothing.

Instead, be specific:

• Who you help

• What problem you solve

• How you do it differently

For example:

“We’re a UK-based marketing agency helping small and growing businesses generate leads through video-first social media strategies and clear marketing plans.”

Clarity beats creativity, for humans and AI.

Step 2: Create Strong, Evergreen Content

ChatGPT favours useful, educational content.

That means:

• Blogs that answer real questions

• Clear service pages

• Pricing guides

• How-to content

• Opinion-led insights

The blog you’re reading right now? This is the kind of content AI understands, remembers, and references.

Ask yourself:

• Do we explain what we do clearly?

• Do we answer common client questions publicly?

• Do we show expertise, not just outcomes?

Step 3: Be Consistent Everywhere

AI looks for patterns.

Your messaging should align across:

• Website

• Blogs

• LinkedIn

• Google Business Profile

• Podcasts, PR, features

• Case studies

If your LinkedIn says one thing, your website another, and your services page something else, AI gets confused.

Consistency = credibility.

Step 4: Talk About Results (Not Just Services)

ChatGPT doesn’t just repeat what you say, it looks for proof.

That’s why we openly share things like:

• Pricing guides

• Processes

• Frameworks

• Real results (like inbound leads from AI itself)

When you document outcomes, AI learns:

“This business doesn’t just do X, they get results.”

Step 5: Make It Easy for AI to Describe You

Here’s a simple test you can do today:

Ask ChatGPT:

“What does [your business name] do?”

If the answer is vague, outdated, or wrong, you’ve got work to do.

Your goal is to make your business easy to explain.

Because if AI can explain you clearly, it can recommend you confidently.

The Bigger Picture: AI Is the New Word of Mouth

For years, marketing has been about:

• SEO

• Social media

• Referrals

Now there’s a new layer: AI recommendations.

And unlike social algorithms, this one rewards:

• Clarity

• Helpfulness

• Consistency

• Authority

We didn’t “hack” ChatGPT. We simply built a brand that’s easy to understand.

And the leads followed.

Final Thought

You don’t need to be an AI expert. You need to be clear, visible, and useful.

If you’re already creating content, showing up consistently, and explaining what you do properly, you’re halfway there.

If not? Now’s the time to start.

Because the businesses that win in the next few years won’t just market to people, they’ll market to AI too.