The Best LinkedIn Hook Lines for Grabbing B2B Attention
- Mia Russell
- 13 hours ago
- 3 min read
On LinkedIn, the first two lines of your post are everything. If you cannot hook people in that short space, they will scroll past and your insights will go unseen. For B2B companies, a strong opening line is the difference between sparking conversation with decision-makers or being ignored in the feed.
So what makes a great LinkedIn hook line? It should:
Stop the scroll by creating curiosity or urgency
Speak directly to your audience’s problem
Encourage them to click “see more” and read the full post
Here are some of the best LinkedIn hook line styles for grabbing attention, with examples you can adapt for your own business.
1. The Bold Statement
Start with something unexpected or thought-provoking.
Examples:
“Most B2B marketing strategies fail before they even begin.”
“Cold calling is not dead, but it is on life support.”
“Your sales deck is probably costing you deals.”
Why it works: A strong statement makes people curious to see if they agree or disagree.
2. The Big Question
Ask a question that your audience cannot help but answer in their mind.
Examples:
“What is the one thing stopping your pipeline from growing right now?”
“Would you take advice from a consultant who has never worked in your industry?”
“If LinkedIn banned likes tomorrow, how would you measure success?”
Why it works: Questions invite engagement and trigger people to think.
3. The Relatable Pain Point
Highlight a frustration your audience already feels.
Examples:
“Tired of posting on LinkedIn and getting zero engagement?”
“Does it feel like your competitors are everywhere while you are invisible?”
“Your team is creating content, but your salespeople are not using it.”
Why it works: When people see their own problem written out, they want to read the solution.
4. The Counterintuitive Take
Challenge common assumptions in your industry.
Examples:
“More leads is not always the answer to more sales.”
“Stop trying to ‘go viral’ on LinkedIn. It is a distraction.”
“You do not need more content. You need better conversations.”
Why it works: Challenging the status quo positions you as a thought leader.
5. The Short Story Opener
Start with a mini-story or real-life scenario.
Examples:
“Last week I spoke to a CEO who had spent £20,000 on ads without a single qualified lead.”
“Three years ago, I almost shut down my business. Here is what saved it.”
“A prospect once told me, ‘I would never buy from someone who sends me generic LinkedIn messages.’ That was a turning point.”
Why it works: People are wired to pay attention to stories.
6. The Statistic or Fact
Drop a surprising number that makes people want to know more.
Examples:
“80% of B2B buyers have already made a decision before talking to sales.”
“The average LinkedIn post gets less than 1% engagement.”
“Only 2 out of 10 B2B companies track the ROI of their social media.”
Why it works: Hard numbers stand out in a feed full of vague statements.
Final Thought
The best LinkedIn hook lines do not just grab attention, they start conversations. Whether you use a bold statement, a question, a story, or a surprising fact, always make sure your hook connects back to the value you deliver.
Experiment with different styles, track what resonates with your audience, and remember: if the first two lines do not spark curiosity, the rest of your post will not matter.
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