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Marketing Round-up
Check out our latest resources and guides to make your marketing successful
Marketing Agency vs Marketing Manager: Which Is Right for Your Business?
Trying to decide between hiring a marketing manager or working with an agency? Here's an honest comparison to help you make the right decision for your business.
David Coslett
Jul 34 min read
How Many Leads Does a Small Business Need Each Month?
Learn how to calculate how many leads your business actually needs based on revenue targets, average client value and conversion rates.
David Coslett
Jun 304 min read
Why Most Marketing Plans Fail (And How to Avoid the Same Mistakes)
Most marketing plans don't fail because of effort. They fail because of poor structure, unclear goals and inconsistent execution. Here's how to avoid the most common mistakes.
David Coslett
Jun 244 min read
What Is The Marketing Mix? A Simple Business Growth Framework for Small Businesses
Most businesses don't fail because they aren't marketing. They fail because they're doing the right things in the wrong order. They're running ads before they've clarified their message. Posting on social media before they know who they're trying to reach. Building websites before they understand how customers buy. Investing in lead generation before they have a process for converting leads into customers. Then wondering why the results never match the effort. Over the years,
David Coslett
Jun 176 min read
Instagram’s Offline Reels Update: What It Means for Your Marketing Strategy
Instagram is testing offline Reels viewing — here’s what the update means for your content, visibility and marketing strategy moving forward.
Abbie Coslett
Apr 233 min read
From Scattered Ideas to Clear Direction: Kirsty’s Experience with Hello Social
A real client story from a recruitment agency owner on how a Hello Social strategy session brought clarity, structure and confidence to their marketing.
Mia Russell
Apr 172 min read
April Fools Marketing 2026: The Campaigns That Cut Through (And What They Tell Us About Attention)
April Fools is one of the few days where brands are allowed to break the rules.
Mia Russell
Apr 83 min read
Why Consistency Beats Viral Marketing Every Time
Why consistent marketing beats viral posts. Learn how regular content builds trust, visibility and long-term growth for your business.
David Coslett
Mar 262 min read
AI in Marketing: What Businesses Should Actually Be Using It
Discover how businesses can use AI marketing tools to create content, analyse data and automate campaigns — while still keeping strategy and creativity human-led.
Mia Russell
Mar 192 min read
What is a CRM System and Why Every Growing Business Needs One
Without a system to organise and track these conversations, opportunities slip through the cracks.
That’s where a CRM comes in.
David Coslett
Mar 122 min read
Why Learning Marketing Might Be the Best Investment You Make in Your Business
When you understand the fundamentals of marketing, you stop relying on guesswork, trends or random tactics.
Mia Russell
Mar 53 min read
Best Places to Learn Social Media Marketing in the UK.
You don’t need another theory-heavy course. Here’s where UK business owners can learn social media marketing that actually works.
Mia Russell
Feb 243 min read
How Does Hello Social Avenue’s 6-Month Marketing Framework Work?
Most marketing fails because there’s no plan. Here’s how our 6-month framework helps businesses move from chaos to clarity.
Mia Russell
Feb 171 min read
How to Create Authentic Brand Communities Using Social Media in the UK
Community isn’t about followers, it’s about connection. Here’s how UK brands are building trust-led communities that actually drive growth.
Abbie Coslett
Feb 101 min read
Best Content Marketing Strategies for Small Businesses in the UK
Content marketing doesn’t fail because small businesses aren’t posting enough — it fails because they’re posting the wrong things. Here’s what actually works in the UK right now.
David Coslett
Feb 32 min read
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