Video is becoming a staple in marketing strategies and quickly overtaking all other forms of content.
In one of our recent blog posts, we highlighted four compelling reasons why you need to integrate video into your marketing strategy. We hope you've had a chance to consider these valuable insights, as we are now excited to share with you our tried and tested video editing app recommendations to help you streamline your editing process right on your phone.
You can edit your video right on your favourite iOS or Android device with a variety of free video editing software. To help you choose the tool that’s right for you, we've played with almost every video editing app on this list, so we know that they are user-friendly and free or have paid versions that add value.
Adobe Premiere Rush
Features include:
- Drag-and-drop clips and photos
- Adjustable exposure, lighting, and sound levels
- Auto-mix music volume during dialogue
- Adobe Creative Cloud support
- Syncs with other Adobe products
Cons:
- No vertical editing ability, which is important for portrait mode
- Users report the automated editing is poor quality
Available for: iOS and Android
Price: Premiere Rush Starter is free. Users can upgrade to Adobe Express which includes cinematic color tools, flexibility with camera formats, video tutorials, and sound refinement.
Quik
Features include:
- Add photos
- Create time-lapse sequences
- Access more than 100 free songs
- Automatically syncs videos to music
- Artificial Intelligence (AI) editing assistance
- Wide variety of text fonts and emojis
Cons:
- Users report that Quik can have glitches at times
- Editing features aren’t as robust as other options
Available for: iOS and Android
Price: Quik offers a free basic plan. Users can upgrade to GoPro Plus, which offers a larger music library, unlimited storage, and premium support.
Splice
Features include:
- Trim, cut, and crop footage
- Special effects, including animation, transitions, and filters
- Choice of title and transition styles
- A free music and sound library
- Sync your video to the beat of your soundtrack
Cons:
- Video editing features are limited compared to other tools
- Users report frequent crashes
Available for: iOS and Android
Price: Splice offers a free version as well as tiered subscriptions for additional features.
InShot
Features include:
- Music, filters, stickers, and voiceover narrations
- Text and emoji overlays
- Video effects
- Easily share videos
- Blur the background
Cons:
- Free version includes ads and a watermark
- Trimming videos on your smartphone can be tricky
Available for: iOS and Android
Price: The basic plan is free. InShot also offers in-app purchases
CapCut
Features include:
- Straightforward interface, working with panels
- Rich copyrighted songs
- A bundle of templates to use
- Trending effects, filters, and transitions
- Availability in more than 20 languages
- Easy to share to TikTok without a watermark.
- Almost all features are free to use.
Cons:
- Lack of advanced colour grading tools that keep the consistency of all clips at a more flexible level
- Accuracy glitches of some features, such as removing background and body effects
- Do not support landscape mode on smartphones and pads
Available for: iOS and Android
Price: Nearly all features are free with a few in-app purchases.
It doesn't have to be expensive to film and edit videos, all you need is your smartphone, an app, and a little bit of patience.
Video editing software for desktop and mobile has evened the playing field for small-business owners with modest marketing budgets.
So grab your iPhone or Android device, download one of these editing apps, and start editing. You never know whether you will create the next viral video.
If you need some help along the way, drop us an email - david@hellosocialavenue.com
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