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The Big 5: Essential Blogging Topics to Attract High-Quality Leads and Increase Sales

Writer's picture: David CoslettDavid Coslett

Best Business Blog Topics for Social Media Success


- Break Down Costs and Pricing – Be upfront about what impacts costs and why.

- Address Problems and Drawbacks – Honesty builds trust; highlight the challenges alongside the wins.

- Compare Options – Help your audience weigh up choices with fair, in-depth comparisons.

- Share “Best of” Lists – Showcase the best tools, trends, and strategies.

- Feature Expert and User Reviews – Let real voices do the talking to establish credibility.


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The Power of Strong Content in Social Media Marketing


At Hello Social Avenue, we know that creating engaging content isn't just about getting views—it’s about building relationships, generating leads, and ultimately, increasing sales. But with so much content flooding the internet, how do you stand out?


Simple: You focus on what actually drives action.


Whether you're a business owner, a social media manager, or a content creator, you need to create content that speaks directly to your audience’s concerns. Forget the fluff—your blog should answer real questions and provide genuine value.


Marcus Sheridan, best-selling author of ‘They Ask, You Answer’ identified The Big 5. Through years of testing and refining social media strategies, we’ve identified that the same five core topics consistently outperform the rest. These are the pillars of high-performing content, and they work across industries.


In this article, we’re going to talk you through them so you can confidently grow your business with content.





The Big 5: Content That Works (No Matter Your Industry)


Studies show that most consumers research online before making a purchase, and they want transparency, guidance, and reassurance. The Big 5 topics give them exactly that.


1. Talk About Cost (Yes, Really!)


The number one question people ask? How much does it cost? This is the first of the Big 5 Topics To Attract Leads and Increase Sales.


Think about it—when was the last time you Googled a service or product without looking for price info?


Too many businesses avoid discussing costs because they worry about losing prospects or tipping off competitors. But here’s the truth:


- If someone can’t afford you, they weren’t a fit anyway.

- Being upfront about pricing builds trust.

- Your competitors likely already have a rough idea of your pricing.


Instead of avoiding the topic, break it down: What factors influence pricing? What makes costs go up or down? Are there budget-friendly alternatives?


Examples:


- How Much Does a Social Media Agency Cost in the UK?

- Breaking Down Video Production Costs for Small Businesses



2. Be Honest About Problems


Not every product or service is perfect for every customer. And that’s okay!


Talking about limitations, common misconceptions, or industry-wide challenges makes you more credible. If you don’t address them, someone else will—probably a competitor who spins it in their favour.


For example, if you run a video production agency, you might write:


- The Downsides of DIY Video vs. Hiring a Professional

- 5 Common Mistakes in Social Media Content Creation (And How to Avoid Them)


Being upfront about challenges positions you as a transparent, problem-solving expert.



3. Compare Options (Fairly!)


Buyers love comparisons because they help them make informed decisions. A great comparison piece should be honest, well-researched, and free of bias.


If you’re a social media agency, you might write:


- Instagram vs. TikTok: Which Platform is Best for Your Brand?

- Freelancer vs. Agency: Which Social Media Management Option is Right for You?


By creating this content, you attract high-intent users who are actively weighing their choices.




4. Create “Best of” Lists


People love rankings, recommendations, and curated lists. “Best of” content is highly shareable and positions your brand as a thought leader.


Consider writing:


- Top 5 Video Editing Apps for Social Media Creators

- Best Influencer Marketing Platforms for 2024


You can also rank competitors (yes, really!). If someone searches “Best Social Media Agencies in London,” and your agency appears—guess who’s top of mind?



5. Publish Reviews & Testimonials


Social proof is powerful. Reviews help buyers make decisions faster, especially if they come from real customers or trusted industry voices.


If you sell services, showcase:


- Client case studies – Real results, real people.

- Industry reviews – Give an honest breakdown of popular tools/software.

- User-generated content – Share experiences from your community.


Example blog ideas:


- Our Honest Review: The Best Social Media Scheduling Tools for 2024

- How [Client Name] Grew Their Brand with Hello Social Avenue



Where Should You Start?


Option 1: Answer Your Most-Asked Customer Questions


Your sales and customer service teams are goldmines for content ideas. Ask them what prospects keep asking about—then write detailed blog posts answering those exact questions.


Option 2: Write About Cost First


If you’re unsure where to begin, start with a cost breakdown. It’s always a high-impact, high-interest topic.


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Need Help Creating Standout Content?


At Hello Social Avenue, we live and breathe social media. If you want content that not only ranks but also converts, let’s chat. Whether it’s blog writing, video production, or full-scale content strategy, we’re here to help.


Want to dominate your niche with strategic content? Let’s make it happen.


Take a look at our FREE Training video here.



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