Case Study:
Selling Out with Stancliffe Homes
Problem
Stancliffe Homes had just a few plots remaining at one of their developments. Despite high footfall on weekends, enquiries had stalled — and time was running out to sell the remaining homes before the next phase began.The brief was clear: drive reservations and get plots sold — fast.
Solution
We built a high-impact social-first video ad campaign, showcasing the lifestyle and quality of the homes using Reels-style video. The ad creative was designed to stop the scroll, highlight interior features, and deliver key sales messaging in a matter of seconds.Key campaign elements:
• Vertical video optimised for Instagram & Facebook Reels
• Strong hook: “This excellent starter home is available from…”
• Clear call-to-action with reservation urgency
• Geo-targeting potential buyers in the surrounding area
Success
✅ 5 reservations secured
✅ All remaining plots sold out
✅ £425 total ad spend
✅ £1.3 million in revenue generated
This wasn’t just a successful ad. It was a sell-out. A lean, visual campaign that turned a few hundred pounds into over a million pounds in property sales.
What This Shows
When you combine a clear message, relevant creative, and frictionless user experience — Facebook Ads can unlock serious ROI, even for local, event-based marketing.
