There’s one email feature that can prevent your email from going straight to your recipient’s “Junk” folder. That tool is an email subject line, and it’s one of the most important parts of your email.
Your open rate, click rate, and CTA conversions depend on your sales email subject line. It sure sounds like a lot of responsibility for 41-50 characters, doesn’t it? Don’t fret. Once you understand what makes a great subject line, you’ll write them effortlessly and see your open rates double.
In this article, you'll find tips for writing strong subject lines.
The subject line of an email should be clear, concise, and relevant to the email's topic.
It should also be brief enough to display correctly in both desktop and mobile inboxes, with an average length of 41–50 characters.
Here are some tips for writing an effective subject line:
Include keywords: Let readers know what they can expect to get out of the email, without giving away the whole thing.
Be specific: Place important words at the beginning of the subject line.
Personalise: Consider using the reader's name, location or interests.
Create urgency: Subject lines that create a sense of exclusivity or scarcity can increase open rates.
Use numbers: Adding numbers to the subject line can make the email seem more valuable to the reader.
Use a familiar sender name: If the reader doesn't recognise the sender, they might disregard the email.
With sales email subject lines, a little creativity goes a long way.
After all, sparking your prospect's curiosity is often the simplest and most effective way to get them to open your email — and once they've done that, you can win a response by writing a relevant, timely email.
But hitting on a good subject line isn't easy. Plus, what was fresh and inventive eight months ago probably isn’t today.
So, we’ve rounded up the best 30 email subject lines that will double your open rates.
30 of the best email subject lines
-See you on Wednesday, ${contact.Name.First} 🚀
- FREE Event for Small Businesses 🚀
- We're giving away our secret to LinkedIn Success inside this email... 👀
- Increase your sales by 30% 📹
- Don't Miss This, ${contact.Name.First}
- Action Required - Do you have a moment ${contact.Name.First}?
- This ONE thing increased my conversion % and it was SO SIMPLE.
- Secrets to 800% growth in a year
- Why this will work for you, ${contact.Name.First}
- One-off Exclusive Invite
- A few questions for you, ${contact.Name.First}
- Nobody knows you exist. Now what?
- A gift for you, ${contact.Name.First}
- Just out of curiosity...
- Exclusive offer just for you, ${contact.Name.First}
- Track these 7 metrics to reach £1M
- Struggling to make consistent sales?
- Show, tell and Sell🚀
- Before you go…
- Customers to raving fans
- The 30 minute conversation most entrepreneurs skip
- 👀 498 million (pairs of) eyes on YOUR content?
- Don’t delete this email ❌
- Hurry: your special offer closes tonight ⚡
- If you’re too busy for this then you really need it.
- FREE 1-hour strategy session for you, ${contact.Name.First}
- I’m not sure if this is for you, but
- Your weekly content plan 🔥
- The right way to build a personal brand…
Even though email subject lines are short, they carry a lot of weight when it comes to the success of your emails. The best email subject lines are creative, compelling, and informative without giving too much away. A good subject line that piques interest is the difference between a prospect opening or ignoring an email.
To see the most success in your email subject line, be flexible, always test, and get creative for the best results.
Free Marketing Event
While you’re here, we are running a FREE event on Wednesday 24th July at 12 PM.
Create a clear message and 5-part marketing plan for your business at our Small Business Interactive Messaging Workshop.
Even if you have the best product in the marketplace, you will lose to a competitor’s inferior product if they communicate more clearly. It's a fact -- businesses that clarify their message and build a sales funnel thrive in the marketplace.
At the Small Business Marketing Workshop, you'll get both done AND get real time coaching to make sure that you’re getting it right.
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