5 Signs Your LinkedIn Profile is Costing You Leads
- Mia Russell
- May 16
- 2 min read
Your LinkedIn profile is more than a CV — it’s your first impression, your digital storefront, and in many cases, your deal-breaker.
Yet most business owners treat it like an afterthought.
At Hello Social, we’ve audited hundreds of profiles and helped clients turn their presence from invisible to in-demand. Here are the 5 most common (and costly) mistakes we see.
1. Your Headline Is a Job Title, Not a Value Statement
Bad: "Managing Director at XYZ Ltd"
Better: "Helping SMEs Boost Revenue with Smart Video & LinkedIn Strategy | Hello Social"
Your headline should say what you do, who you help, and the value you bring.
2. Your LinkedIn Profile About Section Talks About You (Not Them)
This isn’t a cover letter. Your About section should:
Speak to your ideal client’s problems
Show how you solve them
Include a clear CTA ("Book a strategy call")
Pro tip: Write in first person. Be human.
3. You Have No Featured Section
The Featured section is prime real estate. Use it to link to:
Your best-performing content
Lead magnets
Videos
Website service pages
Not using this? You’re leaving money on the table.
4. Your Profile Photo Looks Like a Passport Pic
This matters more than you think.
Use a clean, professional headshot
Smile. Make eye contact.
Use consistent branding colours/backgrounds where possible
People judge in milliseconds. Make it count.
5. Your Profile Doesn’t Tell a Story
Your experience section should:
Show wins, not just responsibilities
Be skimmable
Prove your authority
Bonus: Use client quotes or project outcomes to add social proof.
Want Us to Audit Your Profile?
We do this every day.
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