LinkedIn Marketing Strategy: What Actually Works in 2025
- David Coslett
- May 3
- 2 min read
Updated: May 7
If LinkedIn feels like a mystery to you, you're not alone. The platform has changed dramatically over the last few years, and what worked in 2021 absolutely doesn't cut it in 2025.
At Hello Social, we've helped business owners just like you turn LinkedIn from a ghost town into their biggest lead generator. Here's what actually works right now — and how you can build a strategy that doesn't burn you out.
First: Mindset Shift - LinkedIn Is a Relationship Platform, Not a Sales Floor
If you're treating LinkedIn like a cold-call list, you’re doing it wrong.
The goal isn't to sell in the comments or pitch in the DMs. It's to:
Build trust
Share expertise
Create conversations
Sales happen later — after you've earned attention and credibility.
Core Elements of a Winning LinkedIn Strategy in 2025
1. A Personal Brand Over a Company Page
People buy from people, not logos. Even if you have a business page, your personal profile is where the magic happens.
Update your profile to:
Speak to your ideal client (not your CV)
Show a clear, human headline
Feature service-based CTAs in your About section
2. Video Content is King
Short videos (30–90 seconds) perform best. You don't need a production team—you need clarity and authenticity.
Start with:
FAQs your clients always ask
A quick industry insight
Client success stories
3. Real Engagement > Viral Posts
The real power of LinkedIn isn’t in going viral. It's in:
Consistently commenting on ideal clients' posts
Starting small but genuine conversations
Building a network of advocates, not just followers
Pro Tip: 5 meaningful comments a day can change your pipeline.
4. Mix of Content Types
In 2025, LinkedIn rewards profiles that mix it up:
Text-only posts (storytelling works well)
Native video posts
Carousel documents (simple slideshows)
Polls (if used meaningfully)
Common Mistakes to Avoid
Only posting company updates (boring)
Over-automating DMs (spammy)
Being overly formal (inauthentic)
Posting and ghosting (no engagement = no visibility)
Our Simple 3-Part LinkedIn Posting Framework
At Hello Social, we teach our clients a simple, sustainable approach:
Educate - Share quick wins, tips, or industry insights
Engage - Ask questions, invite conversation
Elevate - Show your results, wins, or strong opinions
Rinse, repeat, and refine.
Quick Wins You Can Action This Week
Update your headline to speak to your ideal customer
Film a 60-second "why we do what we do" video
Send a personalised DM to 5 contacts you haven't spoken to in months
Comment meaningfully on 10 posts from ideal prospects
Ready to Build a LinkedIn Strategy That Actually Works?
LinkedIn shouldn't feel like a chore. With the right approach, it becomes a consistent source of trust, traffic, and leads.
Let's get you showing up with confidence and consistency.
Related Reads:
Why Most LinkedIn “Gurus” Are Wasting Your Time
How We Helped a Chesterfield Business 3x Engagement with LinkedIn Video
5 Signs Your LinkedIn Profile is Costing You Leads
LinkedIn success in 2025 is about connection, not perfection. Let’s make it happen.
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