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Our Honest Review: The Best Social Media Scheduling Tools for 2025

When it comes to managing your social media efficiently, the right scheduling tool can make all the difference. With so many options out there, we’ve tested and reviewed the best social media scheduling tools for 2025. Here’s our honest take on the top contenders, helping you find the perfect fit for your brand.



Laptop displaying a social media calendar on a yellow background. Text: "metricool, the professional Swiss Army Knife of social media." Icons for analytics, reporting, planning.


Metricool - Affordable & Easy to use


A single tool for all social media tasks: designed to cater to the diverse needs of users across the spectrum, this comprehensive solution is suitable for everyone, regardless of your skills, knowledge, and resources. Whether you are a seasoned social media manager with years of experience or a newcomer just beginning to navigate the intricate world of online platforms, this tool adapts to your level of expertise.


Pros:

  • Easy to use

  • Affordable pricing with many accounts

  • Comprehensive scheduling experience


Cons:

  • We don't have any!



2. Later – Best for Visual Content


Later is a fantastic option for brands that rely heavily on visual content. With its intuitive drag-and-drop interface, it’s ideal for planning Instagram grids and scheduling posts across multiple platforms.

Pros:

  • Easy visual planner

  • Strong Instagram scheduling tools

  • Affordable pricing

Cons:

  • Limited automation features

  • No Twitter thread scheduling


2. Hootsuite – Best All-in-One Tool


Hootsuite remains a powerhouse in social media management, allowing brands to schedule, monitor, and analyse performance from a single dashboard.

Pros:

  • Supports multiple social platforms

  • Strong analytics tools

  • Team collaboration features

Cons:

  • Can be pricey for small businesses

  • Steeper learning curve


3. Buffer – Best for Simplicity


Buffer’s clean, simple interface makes it a great choice for beginners. It’s perfect for scheduling and analyzing performance with ease.

Pros:

  • Simple and intuitive

  • Good analytics tools

  • Free plan available

Cons:

  • Limited features on lower-tier plans

  • No native post creation tools



  1. Planable


Planable offers numerous features common to modern social media scheduling tools, focusing on teamwork and collaboration.


The standout feature of Planable is the commenting and approval system for scheduled social media posts. Team members can exchange comments to refine scheduled content before it is published. Users can approve the posts internally or await client approval when working as part of an agency team.


Check out our pricing page for a more detailed breakdown and how we incorporate scheduling tools into our workflow at Hello Social Avenue.

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