Why Most LinkedIn 'Gurus' Are Wasting Your Time
- David Coslett
- 4 days ago
- 2 min read
Not all LinkedIn advice is good advice. Here’s why most so-called "gurus" are steering you wrong — and what to do instead.
Let's have some real talk.
If you’ve spent more than five minutes looking for LinkedIn advice, you’ve probably seen the same recycled nonsense from "gurus" who haven't sold a thing in years.
At Hello Social, we believe in honest, practical strategies that actually build businesses—not vanity metrics.
Here’s why most LinkedIn "experts" are wasting your time (and what you should focus on instead).
1. They Obsess Over Vanity Metrics
Likes and views feel good, but they don't pay the bills.
Most "gurus" push strategies designed to make you popular, not profitable. They'll have you chasing viral posts with zero connection to your actual business goals.
Real strategy is about conversions, not clout.
2. They Teach Cookie-Cutter Tactics
"Post 5x per week." "Use this exact post template." "Follow these 10 steps for guaranteed success."
Sound familiar?
The problem? Your business is unique.
What works for a freelance designer won’t work for a B2B manufacturer in Chesterfield. Your strategy needs to match your brand, voice, and audience.
3. They Ignore Relationship Building
LinkedIn isn't about broadcasting.
It's about starting conversations.
The real growth happens in comments, DMs, and meaningful engagement — not just posting and praying.
At Hello Social, we focus on helping you create a network that actually cares about what you do.
4. They Sell Fear, Not Strategy
A lot of "experts" will tell you:
"You're invisible without video!"
"You're doomed if you don't post daily!"
"You're missing out if you aren't using this ONE hack!"
Fear sells. But fear doesn't build sustainable businesses.
Calm, consistent, strategic action does.
What Actually Works on LinkedIn in 2025
Build a personal brand (even if you’re camera shy)
Create video content that feels authentic, not scripted
Engage consistently with real people
Mix value-driven content with strategic offers
Stay consistent long enough to see results
You don't need magic formulas. You need real human connection, visibility, and value.
Our Approach at Hello Social
When you work with us, you get:
Personalised LinkedIn content plans
Video support to boost visibility
Strategic training focused on YOUR goals
No gimmicks. No shortcuts. Just sustainable growth.
Ready to leave the noise behind?
Related Reads:
The Ultimate Guide to LinkedIn Content Strategy (coming soon)
Don't follow the crowd. Build something real.
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