David Coslett Launches Debut Marketing Book, Built To Be Seen, as It Climbs Amazon Bestseller Chart
Hello Social Avenue co-founder David Coslett celebrates the launch of his debut book, Built To Be Seen, which has already reached #17 in an Amazon bestselling books chart alongside some of the world's leading business authors.
CHESTERFIELD, DERBYSHIRE — 9 November 2026
Chesterfield entrepreneur, marketing strategist and Hello Social Avenue co-founder David Coslett has officially launched his debut business book, Built To Be Seen, marking another milestone in his entrepreneurial journey.
Released on 6 November 2026, the book has already reached #17 in an Amazon bestselling books chart, appearing alongside internationally recognised authors including Donald Miller, Russell Brunson, Jonah Berger and Brian Tracy.
The achievement follows a successful launch event in Chesterfield, where business owners, entrepreneurs and marketing professionals gathered for an afternoon focused on business growth, marketing and entrepreneurship.
For David, who founded Hello Social Avenue alongside his wife Abbie in 2023, the book represents years of experience helping businesses become more visible, attract customers and achieve sustainable growth.
Helping Brilliant Businesses Get Noticed
Built To Be Seen was written to tackle one of the most common challenges facing small and medium-sized businesses: knowing how to market themselves effectively.
Through his work at Hello Social Avenue, David has supported more than 150 businesses through marketing strategy, content creation, training, events and coaching.
Despite working across different industries, he has consistently encountered the same problem.
Many businesses deliver exceptional products and services but struggle to communicate their value to potential customers.
The result is inconsistent marketing, missed opportunities and business owners feeling overwhelmed by the growing number of platforms and strategies available.
David's book aims to change that.
Rather than focusing on short-term trends or complicated marketing theories, Built To Be Seen provides a straightforward framework that business owners can implement themselves.
Introducing The Marketing Mix
At the heart of Built To Be Seen is The Marketing Mix, a practical five-stage framework developed by David through his experience working with growing businesses.
The framework takes readers through the essential stages of building an effective marketing strategy:
Line-Up: Understanding the audience, defining the offer and creating a clear message.
Kick Off: Establishing the foundations for a successful marketing strategy.
Open Play: Building awareness, creating content and consistently reaching the right people.
End Game: Converting attention into enquiries, customers and revenue.
Results: Measuring performance, improving campaigns and creating sustainable growth.
The book is aimed particularly at founders and owners of small and medium-sized businesses who want to take greater control of their marketing without unnecessary complexity.
Its central message is simple: businesses don't need to do more marketing. They need to do the right marketing, consistently.
From Musician to Marketing Entrepreneur and Published Author
David's journey into business began long before the launch of Hello Social Avenue. Originally pursuing a career in music, he spent several years touring, releasing original music and building an audience across the UK and internationally.
His music career included national radio exposure, chart success and performances across the UK and Europe.
Those early experiences helped shape his understanding of audience building, storytelling and the importance of visibility.
In 2023, David and his wife Abbie founded Hello Social Avenue, a marketing agency based in Chesterfield, Derbyshire.
Since then, the company has grown into an established marketing business offering strategy, social media management, video production, training, events and marketing technology.
The agency has also received national recognition, including a place in the Elite Business 100 rankings in 2026.
With the publication of Built To Be Seen, David is now taking the frameworks and lessons developed through the agency to a much wider audience.
A Special Launch Celebration in Chesterfield
The official book launch took place on Friday 6 November 2026, coinciding with Hello Social Avenue's latest marketing and business growth event.
The event brought together business owners and entrepreneurs from across Derbyshire and the surrounding region, with guest speakers including business leaders Katy Leeson and Ben Hacker.
Attendees were among the first to receive copies of the new book, marking a significant moment for David and the Hello Social Avenue team.
The launch also provided an opportunity to celebrate the growth of the business and the community of entrepreneurs who have supported its journey.
Ranking Alongside International Bestselling Authors
Within days of publication, Built To Be Seen had climbed to #17 in an Amazon bestselling books chart.
The book appeared alongside established business and marketing titles including:
Marketing Made Simple by Donald Miller
Expert Secrets by Russell Brunson
The Psychology of Selling by Brian Tracy
Contagious by Jonah Berger
For a debut author, the early chart position represents an encouraging start and reflects the support surrounding the launch.
However, David's ambitions for the book extend beyond chart rankings.
The long-term objective is to help more business owners understand marketing, develop confidence in their strategy and build businesses that are recognised for the value they provide.
Building a Bigger Platform for Business Growth
The publication of Built To Be Seen is part of a wider vision to make practical marketing education more accessible.
Alongside its agency services, Hello Social Avenue continues to develop training programmes, workshops, business events and technology designed to support entrepreneurs at different stages of growth.
The book also forms the foundation for David's growing work as a speaker, author and business educator.
Through these initiatives, the aim is to help business owners move beyond inconsistent marketing activity and build repeatable systems that generate measurable results.
Built To Be Seen Is Available Now
Built To Be Seen: The Simple Marketing System to Get Noticed, Win Customers and Grow Your Business is officially available to purchase on Amazon.
The book provides practical guidance for entrepreneurs, business owners and marketing professionals looking to improve their visibility, strengthen their messaging and generate more opportunities.
With its early success on Amazon, the launch marks an exciting new chapter for David Coslett and Hello Social Avenue.
Find out more and order a copy at https://www.davidcoslett.co.uk/built-to-be-seen
