How Much Does Social Media Management Cost in the UK (2025 Price Guide)
- David Coslett
- Jun 27
- 2 min read
If you're a business owner wondering how much you should be paying for social media management in 2025, you're not alone. This is one of the most common questions we get at Hello Social — and for good reason. Pricing in the industry is all over the place.
Let’s break it down with real numbers, real options, and zero fluff.
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What Affects the Price of Social Media Management?
Not all services are created equal. What you pay usually depends on:
Number of platforms (e.g., just LinkedIn, or LinkedIn + Instagram + Facebook)
Content volume (How many posts per week/month?)
Format (Graphics only, or video content too?)
Strategy & reporting (Is it just posting or are they helping you plan, track, and tweak?)
Level of service (Done-for-you vs. done-with-you support)
Average Costs for Social Media Services in 2025 (UK)
These are UK-based ranges we’re seeing for *small to mid-size businesses*:
📅 Monthly Retainers:
Entry Level £250–£500/month — Light support, 1-2 platforms, basic posts.
Mid-Tier £600–£1,200/month — Multi-platform, custom graphics, light strategy.
Premium £1,500–£3,000+/month — Full strategy, video, weekly posts, reporting.
🔄 Project-Based Packages:
Social media audit & strategy: £450–£950 one-time
60-day content plan: £600–£1,000
Video content package (3-5 clips): £750–£1,800
Red Flags to Watch Out For
If an agency quotes you £200/month for "full service" ask what that includes. Chances are:
You're getting recycled Canva templates
There's no actual strategy involved
You'll struggle to see ROI
You get what you pay for in this game.
What Hello Social Charges (Transparency Wins)
We’re all about clarity. Our packages are built around what actually works for small businesses.
Marketing Partner Package: From £950/month (Done-with-you support, content planning, training)
Video Production Days: From £500/day (+VAT)
LinkedIn Training: Custom training from £350
What to Ask Before You Sign Anything
Before you hire anyone, ask:
Will I own the content you create?
Who’s writing and editing the posts?
What does your onboarding process look like?
Do you specialise in B2B/local/small business?
How do you track success?
You’re not just buying posts. You’re buying expertise, clarity, and consistency.
Bottom Line
Good social media isn’t cheap. Cheap social media isn’t good.
Invest in a partner who understands your goals, knows your audience, and can back their strategy with real results.
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