If you're looking to increase traffic, build brand awareness, and establish your authority in your industry, content marketing is the way to go. But with so much content being published every day, it's getting harder to stand out from the crowd. That's where evergreen content comes in. By creating content that remains relevant and useful over time, you can drive long-term traffic to your website and establish your brand as a go-to resource in your industry.
In this blog, we'll share some tips on how to create an evergreen content marketing strategy for 2023.
Understand Your Audience
To create evergreen content that resonates with your target audience, you need to understand their pain points, goals, and preferences. Conducting market research, analysing customer data, and monitoring social media conversations can help you get a better sense of what your audience is looking for.
Develop a Content Plan
Once you have a clear understanding of your audience, it's time to develop a content plan that aligns with their needs and interests. Start by brainstorming content ideas that are relevant to your brand and your target audience. Consider creating a content calendar to ensure that you're publishing content on a regular basis and that your content is aligned with your overall marketing goals.
Focus on Long-Form Content
Evergreen content tends to be more in-depth and comprehensive than other types of content. That's why long-form content, such as blogs and white papers, are great options for evergreen content. Not only do they provide value to your audience, but they also have a longer shelf life than shorter pieces.
Another great benefit of long-form content is that you can break it down into smaller pieces, you can create a variety of social media posts that will keep your audience engaged and interested. Try turning your blog post into a series of tips, a quote graphic, a video or poll! By doing so, you are making it more digestible for your audience and increasing engagement on your social media channels. Plus, it saves time and resources since you're able to create multiple pieces of content from a single source.
Promote Your Content
Creating evergreen content is just the first step. To drive traffic to your site and establish your brand's authority, you need to promote your content. Share your evergreen content on social media or include it in your email newsletter.
Creating evergreen content takes time and effort, but the rewards are worth it. By following these tips, you can create a content marketing strategy that drives long-term traffic to your site, establishes your brand as a go-to resource, and helps you stand out from the competition.
An evergreen content marketing strategy is a smart investment for any business looking to stay ahead of the curve in 2023 and beyond. Developing an evergreen content marketing strategy will help your business stand the test of time and continue to generate traffic, leads, and revenue for years to come.
I hope you've found this useful and if you'd like a further call to discuss this in more detail and how to create your evergreen marketing strategy, get in touch, David@hellosocialavenue.co.uk
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