Top 10 Social Media Content Ideas That Convert (No Dance Videos Required)
- David Coslett
- Jun 20
- 2 min read
Not a fan of pointing at words or dancing on camera?
Good. Because that’s not what converts.
At Hello Social, we work with business owners across Chesterfield and beyond who want results from their social media — not just reach. And here’s what we tell them:
You don’t need to go viral. You need to stay visible and valuable.
Here are the 10 types of social content ideas we build into nearly every client strategy. Use these, and you’ll start seeing better conversations, better leads, and way less content anxiety.
1. "Why We Exist" Video
Your origin story, mission, or the moment you realised, "Something’s got to change."
**Why it works:** Builds connection and trust fast. People don’t buy services — they buy your why.
2. Client Testimonials (On Camera or Written)
Real stories. Real names. Real results.
**Why it works:** Proof builds trust. Especially when you show the face behind the feedback.
3. Quick Tips or FAQs
Short-form advice based on questions you get all the time.
**Why it works:** Positions you as helpful, knowledgeable, and worth following.
4. Industry Rants or Strong Opinions
Got a controversial take? Share it (respectfully).
**Why it works:** Cuts through the noise. Attracts the right people. Repels the wrong ones.
5. Behind-the-Scenes Posts
Show your team, your process, your day-to-day.
**Why it works:** People are nosey. They want to see the real stuff. That’s what makes you relatable.
6. Explainer Videos (Simple, Short, Strategic)
Pick a common challenge and walk through your way of solving it.
**Why it works:** Gives clarity and control to the viewer. Bonus: these work brilliantly as lead-ins to offers.
7. Content Teardowns or Before/After Results
Show what you changed in someone’s strategy and what happened next.
**Why it works:** Makes the invisible visible. People love transformation.
8. Personal Posts from the Business Owner
Talk about a win, a challenge, or a value you stand by.
**Why it works:** Humans connect to humans. This builds likeability, fast.
9. Lead Magnet Call-Outs
Promote your free guides, trainings, or audits — but frame it around the value they’ll get.
**Why it works:** Drives action. Grows your list. Easy win.
10. Client Wins + Micro Case Studies
"We helped X achieve Y by doing Z." Quick, punchy, and focused.
**Why it works:** Results sell. Even better when backed by data or a testimonial.
What to Do Next
If your feed feels flat, start with just **3 of these ideas** this month. Build them into a plan. Then repeat what gets engagement or messages.
And if you want help building a system around this? That’s what we do.
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