Whether you're a start-up founder with a few clients or an agency owner with dozens of employees, one thing is clear: marketing is the key to growth. No matter how good your product or service is, no one can buy it if no one knows about it. The best way to grow your business is through marketing strategies that meaningfully connect your brand with consumers. However, not all marketers are created equal.
Here at Hello Social, I often get asked, ‘David, what’s the difference between working with you over an independent freelancer, who's probably cheaper?’ In this article, we'll explore why working with an agency can be beneficial over working with someone independently, as well as some common misconceptions about marketing agencies vs freelancers.
The ability to take on more work.
When you work with an agency, you have access to a team of experts who know how to get the job done. This means that you can take on more projects and clients, grow your business and make more money. You also don't have to worry about things like branding or marketing because these are handled by the people who do it daily (the agency).
A full understanding of the process.
When working with a marketing agency, you will know where you are in the process. You will also be informed of what is expected of you and how to get the best results from your campaign.
A marketing agency has an established system for managing campaigns and delivering results. The team knows how everything fits together so that when a new client comes on board, they can quickly set up their systems and educate them on how everything works together to produce great results.
A team that supports you and each other.
The real difference between an agency and freelancing is having a team that supports you and each other. A marketing agency has more resources at its disposal, which means it can help you work with more clients, get more done in less time and learn from each other.
A marketing agency is like a family: you'll have people around who understand your goals and will support them in any way they can--whether that be helping to write copy or sharing their knowledge on social media strategies.
In addition to this support system being available 24/7, there are also many other benefits of working with an agency (such as offering greater expertise) compared to working directly with a freelancer, they'll have all the decisions to make alone. Agencies tend to have specific people for certain skills, such as a design director, head of social, copywriter, etc.
What’s the difference in price?
The price of working with an agency and a freelancer can vary. You can pay a marketing agency by the project or by the hour. You can also pay an independent freelancer by the project or by the hour.
You can also pay a marketing agency by the month or an independent freelancer by the month, too! It's all up to you!
Prices for the freelancer can start at around £150 per day, or £250 per month, whereas with an agency, they’re likely to be more expensive, starting prices around £1000 per month and can go as high as tens of thousands depending on the project brief.
A clear, transparent process with defined goals and parameters.
A marketing agency can help you define your goals and establish a process to achieve them. A freelancer would work with you to achieve the same goal, but they may not have the benefit of a team behind them, being able to call on more experience and plan accordingly.
Working with a marketing agency can help you scale your business in ways you never imagined before.
Agencies (most but not all of them) tend to have access to the latest technologies, updates and resources from companies like Google and Facebook, and they know how to use them effectively. They'll be able to help you reach new audiences, create new products or services and grow your company faster than ever before.
We hope this article has helped you understand the difference between working with an agency and hiring an independent freelancer. We know it can be a difficult decision, especially if you're new to the industry or just starting out with your business. But if there's anything we've learned from our years in marketing, having the right team behind you will always be worth it in the long run.
If you’ve still got questions, book a ‘Step Up’ call so we can take a deep dive into your marketing and offer some complimentary support.
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