As October rolls to a close, we’ve rounded up four standout marketing campaigns that caught our attention with their creativity, storytelling, and knack for capturing cultural relevance.
From Apple's imaginative Olympics parody to Toyota’s cinematic reveal of its electric SUV, brands used clever narratives and visual tactics to connect with audiences in unique ways.
Each campaign not only showcased the brand’s core message but also highlighted how innovative advertising can spark engagement and leave a lasting impression.
Here are our four favourite campaigns of the month.
Apple's Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro.
Created by agency TBWA\Media Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength – a visual metaphor for the power of Apple’s M4 chips. The campaign will run globally across broadcast, digital platforms, and social media.
Tesco loses logo in new outdoor campaign
Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O.
The brand equity of Tesco’s chevrons was deemed strong enough by BBH London to be recognizable to passers and allow them to make the connection with the brand. This said, they will still read the familiar ‘Every little helps’ strapline.
Toyota lets a secret slip in four cinematic spots: the bZ4X electric SUV is here
Toyota is unveiling a secret, and it’s one the automaker is ready to share with the world. In a new campaign titled ‘A secret worth sharing,’ Toyota reveals that it, too, has joined the all-electric vehicle game with the introduction of the bZ4X SUV.
Created by Saatchi & Saatchi and Intertrend, the campaign brings Toyota’s all-electric offering to the forefront, addressing a common misconception that Toyota is late to the electric vehicle party.
The campaign extends beyond broadcast and online ads, tapping into digital video, audio, paid social, influencer collaborations and partnerships with media giants like Prime Video, Roku and Conde Nast.
Yankee Candle has launched its “Make it More Magical” campaign for Christmas 2024.
The 360-degree campaign will extend across TV, print, out-of-home (OOH), experiential, PR, social media and digital platforms.
The campaign’s TV ad, crafted by Modern Citizens and directed by Christian Bevilacqua, follows a nurse stepping off a bus on Christmas Eve, who is transported home by the familiar holiday fragrance.
Her journey takes her floating across a festive high street and over rooftops until she arrives at her home, where her family is preparing for Christmas Eve.
These October campaigns remind us that powerful advertising goes beyond simple promotion; it’s about creating moments that resonate, entertain, and sometimes surprise.
Apple, Tesco, Toyota, and Yankee Candle each took different approaches—from humour and visual intrigue to seasonal warmth—to make their messages memorable.
As we look forward to next month’s campaigns, these brands have set the bar high for storytelling that captivates and connects with audiences in fresh, impactful ways.
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